Etceterathecompany's Blog

The one woman media powerhouse…. talk is cheap but good publicity is impacting!

When Celebs You Love Have Babies….. Urgg! June 18, 2010

Tiffany Thiessen's just had a baby girl....

It’s so amazing when celebs you’ve grown with from childhood to adolecence and for some of us, adulthood- have babies and start families. There’s like this separation they then have from you…. Take for instance Tiffani Thiessen. You remember her right? She was Kelly on Saved By The Bell-oh did she love Zack! She’s just had a baby girl, Harper Renn Smith. More locally though, artistes like Destra and Fay Ann Lyons who’ve been in the spotlight in T&T and across the Caribbean for so many years, seem to take on a totally different role- which is obvious- but for some reason, their celebrity seems to fade a little….

It takes a little while before that celebrity returns… They often need to jump back into the music and the spotlight.. rumours need to create a buzz and of course, their publicists need to start working double time! Not to sound harsh but it seems like after a celeb has a kid, they become someone their audience suddenly becomes bored with. What’s often worse is the fact that every two words that come out of their mouths, are in reference to their children.

While kids are beautiful blessings- celebrities must think long and hard before they actually go down that road. They need to have a plan and understand that they may be out of the spotlight for a year or two before they gain momentum again. This past year, Fay Ann Lyons emerged with her momentum despite giving birth one year ago. For some reason though, she didn’t strike that chord she’s usually known for, with the youths and the crowd in general…. it took some doing when she did!

Lyons- Alvarez Performed In 2010 Carnival, after giving birth one year ago!

Destra’s return in 2011 is truly anticipated because folks want to know whether her sexy style has changed after giving birth…. As a mother/ entertainer – there’s a very thin line between appearing respectful and disrespectful….

NOTE TO ALL: Think about Brittney Spears… she’s flopped as a celebrity since the birth of her children… she’s gone from one negative extreme to another.

Local female celebrities…. TIP*** Pace yourselves, strategise and clearly distinguish your roles on and off stage… Finally, Put your publicist to work!

Anxiety is at an all time high for Destra's return to the spotlight!


Hey Facebook Junkie…..Yeah You Trini! June 17, 2010

Well here’s a fact for you…. People spend over 500 billion minutes per month on Facebook!
Here’s another: You are one of 400 million active users of FB!
Getting worried that you’re spending too much of the boss’ time chatting with friends or checking out Farmville? Well, as much as it can cause you some problems as it relates to your efficiency and productivity at work, Facebook and the utilisation of it, for proper purposes, can in fact help you depending on what you’re in to!

Take for instance the The page has amassed almost 21,000 fans since its inception! The radio station is able to get information to its fan base- who are also listeners who’ve bought in to the products they promote, in seconds! Fans too are able to receive updates on things they’re interested in for example- the Pirates of the Caribbean boat cruise that’s coming up on July 8th!

Beyond that, Facebook is a great tool for business networking! People are easily able to make acquaintances based on social status, job platforms and interests! In T&T however, our facebook users just have to be mindful of what they’re using Facebook for…. don’t be a just a junkie- be a junkie that earns respect by how you utilise the network— make Facebook work for you!


Facebook | June 16, 2010

Facebook |

On the small island of Trinidad and Tobago, some 1.4 million citizens are privy to the sound of a unique urban soundstream. The BoomChampions 94.1FM, who one week ago celebrated it’s 5th anniversary, has in that short time, amassed a strong following of both young and middle aged people.

Regionally and internationally, the frequency has gathered support and earned kudos for its natural ability to seemingly go with the times. In recent months, the frequency has upped its status, offering a mobile streaming option for persons who have smart phones, of any type- a truly welcomed scenario for many people on the go.

The company is headed by CEO and former radio and television personality, O’Brian Haynes and it is a part of the Radio Vision Limited, under which sister frequency Power 102.1FM, also sits.

Both frequencies though different in content and arrangement offers great programming for various demographics- across the board. Even as FIFA World Cup 2010 action gets underway, both frequencies keep fans of the game, up to par on what’s happening with each game…..

Additionally, a facebook page with over 20,000 valuable fans are kept abreast of each and every move made by the urban leader! The BOOMCHAMPIONS 94.1FM has been incredibly embraced by music lovers locally and internationally…. and with superb djing and mcing capabilities…. the station’s only heading up………check out the facebook page or for further insight.


Soldiers to get powers of arrest | The Trinidad Guardian

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Soldiers to get powers of arrest | The Trinidad Guardian.

Check out the link above. In T&T, the new Prime Minister says consideration will be given to allowing military soldiers the right to make arrests.

Many are against the concept- others, meanwhile say you never know until you try. Parliament re-opens on Friday, June 18th in Trinidad and Tobago.


World Cup Fever Hits T&T

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Despite the fact that the smallest nation to have ever qualified for a World Cup Finals, did not pull a hat trick in 2010, the people of Trinidad and Tobago remain a part of the World Cup action.

With many Brazil supporters flaunting the ever-popular yellow and green football jerseys, it’s also safe to say that many others are also backing the underdogs in this year’s campaign.

Yesterday’s match between the #1 world ranked football team Brazil and North Korea- proved a true attention grabber as across the country, cheers for the underdogs seemed synonymous to cheers for the Soca Warriors when they played Sweden in their first game in the first leg of World Cup Finals competition back in 2006.

Soca island remains pumped during this, the 2010 leg of the FIFA World Cup being hosted in South Africa. Many have their personal bets on and one thing’s for sure and that’s the fact that SONY plasma TV’s along with other brands are almost extinct at electronic shops across the island.


What is Soca Music, Really? December 2, 2009

Is it easily identifiable- yes!
Is it easily created- no!

While many artistes in the industry seem to think it’s all about a good, catchy hook- I think you’ve got it wrong. The hook works for mere fly by nights who aren’t seeking longevity in the biz. A good soca track’s got to have relatable lyrics, a feel good melody and yes, the hook! Yes, I know- in recent years, it’s been all about ‘de bam bam, de rag, de flag and de wining, but in between in it all, there’ve been some good music.

One of T&T's foremost vocalists and songwriters, Shurwayne Winchester.

I personally appreciate artistes like Kerwin Dubois, Allison Hinds, Shurwayne Winchester, Destra Garcia and Nadia Batson. Consistent in all of the areas outlined above, these artistes have shown their capabilities, time and time again.

Now, mind you- while the hook alone has worked for some, among them, Iwer George- reality is, not all soca artistes have that natural knack for getting the ground to follow- and by ground, I do mean the man on the street. You must know that before the music gets into the all inclusive fetes that you all dream to perform at, the ground must approve!

A lil silly tune could do it for you, that’s no doubt, but question remains- will you make it into another year with another one of those?

Take a moment to think, absorb and understand that the more crap that hits the airwaves in T&T, the less good music we have to market ourselves to the international public…. STOP, THINK, THEN SING!


A Sweet Soca Sensation Stinks Without Solidification. October 17, 2009

In Trinidad and Tobago, the soca and calypso industries have been somewhat hindered. Many may say, in recent years artistes have made some leeway, among them, Rupee, Kevin Little, Machel Montano and FireBall.

Now although the artistes mentioned have managed to secure either record deals or the mere attention of international audiences, the fact remains that Soca as a mainstream genre of music, is nowhere near where we would like it to be.

Many local philosophers, eager to share their view, argue that the music is too fast and as such, audiences across Europe, the US and Canada will never relate to it. Some others say, the local dialect is a problem, the international crowds won’t understand what’s being sung. I beg to differ… strongly differ.

The music, ‘in my opinion’ must be collectively sold. There needs to be a clear- cut local medium for distribution, publicity, promotion and management. One, Two or Three artistes cannot penetrate the world in a bid to engage millions to embrace a NEW genre of music. Educating our artistes on the importance of various facets of media, is foremost important as without publicity, marketing and branding- there is nothing.

Rather than approach the wider world in mono fashion, approach the world as a team of professionals- artistes, musicians, PR agents, Managers etc- a corporate entity that in a boldfaced way, tells the masses what they WILL listen to.

The artistes can only sing- the agents behind the product posses the power to persuade, sell and sensationalize to suit.