Is it easily identifiable- yes!
Is it easily created- no!
While many artistes in the industry seem to think it’s all about a good, catchy hook- I think you’ve got it wrong. The hook works for mere fly by nights who aren’t seeking longevity in the biz. A good soca track’s got to have relatable lyrics, a feel good melody and yes, the hook! Yes, I know- in recent years, it’s been all about ‘de bam bam, de rag, de flag and de wining, but in between in it all, there’ve been some good music.
I personally appreciate artistes like Kerwin Dubois, Allison Hinds, Shurwayne Winchester, Destra Garcia and Nadia Batson. Consistent in all of the areas outlined above, these artistes have shown their capabilities, time and time again.
Now, mind you- while the hook alone has worked for some, among them, Iwer George- reality is, not all soca artistes have that natural knack for getting the ground to follow- and by ground, I do mean the man on the street. You must know that before the music gets into the all inclusive fetes that you all dream to perform at, the ground must approve!
A lil silly tune could do it for you, that’s no doubt, but question remains- will you make it into another year with another one of those?
Take a moment to think, absorb and understand that the more crap that hits the airwaves in T&T, the less good music we have to market ourselves to the international public…. STOP, THINK, THEN SING!