Etceterathecompany's Blog

The one woman media powerhouse…. talk is cheap but good publicity is impacting!

A Sweet Soca Sensation Stinks Without Solidification. October 17, 2009

In Trinidad and Tobago, the soca and calypso industries have been somewhat hindered. Many may say, in recent years artistes have made some leeway, among them, Rupee, Kevin Little, Machel Montano and FireBall.

Now although the artistes mentioned have managed to secure either record deals or the mere attention of international audiences, the fact remains that Soca as a mainstream genre of music, is nowhere near where we would like it to be.

Many local philosophers, eager to share their view, argue that the music is too fast and as such, audiences across Europe, the US and Canada will never relate to it. Some others say, the local dialect is a problem, the international crowds won’t understand what’s being sung. I beg to differ… strongly differ.

The music, ‘in my opinion’ must be collectively sold. There needs to be a clear- cut local medium for distribution, publicity, promotion and management. One, Two or Three artistes cannot penetrate the world in a bid to engage millions to embrace a NEW genre of music. Educating our artistes on the importance of various facets of media, is foremost important as without publicity, marketing and branding- there is nothing.

Rather than approach the wider world in mono fashion, approach the world as a team of professionals- artistes, musicians, PR agents, Managers etc- a corporate entity that in a boldfaced way, tells the masses what they WILL listen to.

The artistes can only sing- the agents behind the product posses the power to persuade, sell and sensationalize to suit.


YouTube – Lawless and Chanz GIRLS OFFICIAL VIDEO RAW June 8, 2011

Filed under: Uncategorized — etceterathecompany @ 4:35 pm

YouTube – Lawless and Chanz GIRLS OFFICIAL VIDEO RAW.




The entertainment buzz is high in T&T for the week and weekend ahead as all roads lead to South Trinidad where Caribbean soca artiste, Bunji Garlin celebrates his birthday at the Sting Nightclub.

Among the slate of celebrities carded to perform are, Busy Signal, Beenie Man, Macka Diamond, Bad Gyal Ce’cile, Problem Child, Synergy TV’s Metro, the Danceaholix and not forgetting a line up of local artistes, that makes the cast seem bigger than life.

Fay Ann Lyons, wife of the entertainer who has thrilled audiences around the world throughout her career, will also perform for the masses- thousands of whom are expected to fill the La Romain based nightclub. Tickets are said to be going faster than expected and promoters are expecting an influx of eager party-goers on the night but warn that the venue will not be over-capacitated.

With such a line-up of Caribbean entertainers, who wouldn’t want to be at The Earthstrong of a Lyricist on July 17th? Simply put…there’s no where else to be on Saturday night, that’ll offer that kind of star power! All roads truly lead to South Trinidad for the celebration of the year!


When Celebs You Love Have Babies….. Urgg! June 18, 2010

Tiffany Thiessen's just had a baby girl....

It’s so amazing when celebs you’ve grown with from childhood to adolecence and for some of us, adulthood- have babies and start families. There’s like this separation they then have from you…. Take for instance Tiffani Thiessen. You remember her right? She was Kelly on Saved By The Bell-oh did she love Zack! She’s just had a baby girl, Harper Renn Smith. More locally though, artistes like Destra and Fay Ann Lyons who’ve been in the spotlight in T&T and across the Caribbean for so many years, seem to take on a totally different role- which is obvious- but for some reason, their celebrity seems to fade a little….

It takes a little while before that celebrity returns… They often need to jump back into the music and the spotlight.. rumours need to create a buzz and of course, their publicists need to start working double time! Not to sound harsh but it seems like after a celeb has a kid, they become someone their audience suddenly becomes bored with. What’s often worse is the fact that every two words that come out of their mouths, are in reference to their children.

While kids are beautiful blessings- celebrities must think long and hard before they actually go down that road. They need to have a plan and understand that they may be out of the spotlight for a year or two before they gain momentum again. This past year, Fay Ann Lyons emerged with her momentum despite giving birth one year ago. For some reason though, she didn’t strike that chord she’s usually known for, with the youths and the crowd in general…. it took some doing when she did!

Lyons- Alvarez Performed In 2010 Carnival, after giving birth one year ago!

Destra’s return in 2011 is truly anticipated because folks want to know whether her sexy style has changed after giving birth…. As a mother/ entertainer – there’s a very thin line between appearing respectful and disrespectful….

NOTE TO ALL: Think about Brittney Spears… she’s flopped as a celebrity since the birth of her children… she’s gone from one negative extreme to another.

Local female celebrities…. TIP*** Pace yourselves, strategise and clearly distinguish your roles on and off stage… Finally, Put your publicist to work!

Anxiety is at an all time high for Destra's return to the spotlight!


Hey Facebook Junkie…..Yeah You Trini! June 17, 2010

Well here’s a fact for you…. People spend over 500 billion minutes per month on Facebook!
Here’s another: You are one of 400 million active users of FB!
Getting worried that you’re spending too much of the boss’ time chatting with friends or checking out Farmville? Well, as much as it can cause you some problems as it relates to your efficiency and productivity at work, Facebook and the utilisation of it, for proper purposes, can in fact help you depending on what you’re in to!

Take for instance the The page has amassed almost 21,000 fans since its inception! The radio station is able to get information to its fan base- who are also listeners who’ve bought in to the products they promote, in seconds! Fans too are able to receive updates on things they’re interested in for example- the Pirates of the Caribbean boat cruise that’s coming up on July 8th!

Beyond that, Facebook is a great tool for business networking! People are easily able to make acquaintances based on social status, job platforms and interests! In T&T however, our facebook users just have to be mindful of what they’re using Facebook for…. don’t be a just a junkie- be a junkie that earns respect by how you utilise the network— make Facebook work for you!


A Kim Kardashian Type Required in T&T?

Oh boy! This one’s a great one! Kim Kardashian’s name is the 3rd most searched keyword in the Yahoo search engine today!

In Trinidad an Tobago, our entertainment industry lacks a level of star power that would have the region and the international population yearning to learn about what they’re up to. While we have soca stars Machel Montano, Fay Ann Lyons and Bunji Garlin- they lack the wow factor that would bring people running to Yahoo to see just what’s new.

Kim Kardashian is no musician but she’s made herself a real brand by exploiting what she’s got which are good looks, a big butt, the lust of men ( remember the Ray J sex tape?)… a modeling career which has blossomed into so many other things.

In the Caribbean, the mindset of our celebrities is quite localised… What we need to always remember is that we must spend money to make money… Publicity is extremely important. The more news you make, the more popular you become and whether good or bad news…. publicity is publicity! —- so… TIP TO CARIBBEAN ENTERTAINERS **** Hire a good publicist today!

Celebrity status comes with hard work and Kim Kardashian knows this oh, too well. Publicity is key too!


Facebook | June 16, 2010

Facebook |

On the small island of Trinidad and Tobago, some 1.4 million citizens are privy to the sound of a unique urban soundstream. The BoomChampions 94.1FM, who one week ago celebrated it’s 5th anniversary, has in that short time, amassed a strong following of both young and middle aged people.

Regionally and internationally, the frequency has gathered support and earned kudos for its natural ability to seemingly go with the times. In recent months, the frequency has upped its status, offering a mobile streaming option for persons who have smart phones, of any type- a truly welcomed scenario for many people on the go.

The company is headed by CEO and former radio and television personality, O’Brian Haynes and it is a part of the Radio Vision Limited, under which sister frequency Power 102.1FM, also sits.

Both frequencies though different in content and arrangement offers great programming for various demographics- across the board. Even as FIFA World Cup 2010 action gets underway, both frequencies keep fans of the game, up to par on what’s happening with each game…..

Additionally, a facebook page with over 20,000 valuable fans are kept abreast of each and every move made by the urban leader! The BOOMCHAMPIONS 94.1FM has been incredibly embraced by music lovers locally and internationally…. and with superb djing and mcing capabilities…. the station’s only heading up………check out the facebook page or for further insight.


Soldiers to get powers of arrest | The Trinidad Guardian

Filed under: Uncategorized — etceterathecompany @ 3:01 pm
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Soldiers to get powers of arrest | The Trinidad Guardian.

Check out the link above. In T&T, the new Prime Minister says consideration will be given to allowing military soldiers the right to make arrests.

Many are against the concept- others, meanwhile say you never know until you try. Parliament re-opens on Friday, June 18th in Trinidad and Tobago.